Join NYWICI and Ragan Communications for a Special Communications Week Event:
Building Bridges: Cultivating Connections in Communications
Event Schedule:
- 8:30-9:00 am - Continental Breakfast/Networking
- 9:00 am – Welcome Remarks
- 9:15-9:45am – Opening Keynote Address, with Linda Boff, CMO, GE and moderated by Luz Corona, Media, Technology & Advertising Reporter at AdWeek
- 9:45 am – BREAK
- 10:00-10:30 am - Intergenerational Panel Discussion
- 10:30-11:00am - Interdisciplinary Panel Discussion
- 11:00-11:10 am - Closing Remarks
- 11:10 am-12:00 pm - Networking
Date: Thursday, November 9, 2023
Time: 9:00am – 12:00 pm ET
Location: IBM Offices, 3rd Floor Auditorium, 590 Madison Avenue, New York, NY 10022
Tickets:
Early Bird Pricing (Available until October 23rd):
- $75 – NYWICI Members
- $90 – Non-NYWICI Members
Regular Pricing (Tickets purchased on or after October 24th) :
- $100 – NYWICI Members
- $115 – Non-NYWICI Members
*Proceeds from the event will ensure that NYWICI can continue to bring our community thoughtful and impactful programs featuring the very best of our industry
Description of Panels:
9:15am: Keynote Speaker Address with Linda Boff, CMO, GE
Linda Boff
GE Chief Marketing Officer
VP, Learning & Culture
President, GE Foundation
Past NYWICI Matrix Honoree
Linda Boff is a builder of global brands and businesses with expertise across the full range of integrated marketing communications, as well as culture and leadership development. As CMO of GE, Linda is accountable for global marketing, advertising, brand, content, digital, sponsorships, as well as corporate communications, crisis communications, media relations, public affairs, and financial communication. Additionally, Linda runs GE’s Corporate Learning P&L, leads the GE Foundation, and co-leads GE’s Women’s Network. A member of the Forbes CMO Hall of Fame, Linda earned a BA in Political Science and Psychology from Union College. She and her husband live in Irvington, NY and have two grown children.
10:00 am: Intergenerational Panel: Cultivating Connections in the Workplace
This session will explore the dynamic of today's workforce with up to five generations of people working together, despite differences in their ways of working, belief systems and lifestyles.
Moderator: Randi Liodice, President and Chief Strategy Officer, Kaplow
Panelists:
Alex Osten, Head of Strategic Partnerships, Meta
Katherine Barna, Head of PR for Waymo
Gabe Gomez, Account Supervisor, Social, Influencer and Community, Gen Z Lab, Edelman
10:30 am: Interdisciplinary Panel: Cultivating Connections in the Communications Landscape (and with Stakeholders)
This session will explore working with stakeholders in a variety of areas within the communications landscape which includes advertising, marketing, public relations, digital and web, mass media, broadcast, journalism and news.
Moderator: Eleanor Hawkins, Axios
Panelists
Cheryl Family, EVP, Creative and Strategy, Paramount
Jeanne LaCour, Executive Directory, Global Media Relations, Financial and Business Development Communications, Bristol Myers Squibb
Abi Evans, Chief Growth Officer, Dentsu Creative US
11:00 am: Networking
